KOSÉ Metro Vision—Bijin no Himitsu! Beauty Today

Movie

We planned and created how-to videos aired every day as video ads inside Tokyo Metro subway and other train cars. The concept behind these videos is “assisting with women’s beauty.” With an emphasis on the seasons, we presented an outlook to let viewers experience cheerful and positive feelings. These videos communicate a wide range of beauty-related information to help viewers become more beautiful, including information on makeup, skin care, exercise, and more. Past videos are published on the KOSÉ Bijin no Himitsu website. http://www.bijin-himitsu.com/

Client

KOSÉ Corporation

Creative Director

Yamamoto Tomoko,Kobayashi Emi

Art Director

Yamamoto Tomoko,Kobayashi Emi

Designer

Kobayashi Emi

Copywriter

Shimoguchi Aya,Asai Karen

Camera

Hata Junji*、Endo Tadashi

Stylist

TAKAO*,TAMA*

Prop Stylist

Yamada Kimiko*

Hair Make

Takahashi Riho*,Dobashi Osamu(KOSÉ)

Producer

Soga Sayaka,Yamamura Taketo

Production Manager

Misu Kiriko

2018

*:Non-NDC staff

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