Peninsula Kitchen

NDC planned and directed the “Peninsula Time 2014 – Peninsula Kitchen” exhibition that was held at the Matsuya Ginza design gallery.
Blessed with the sea, mountains, and fields, peninsulas are home to diverse food cultures and dynamic culinary endeavors for which no time and effort is spared. As we transition from an age of extravagant abundance to an age when people seek to understand the true value of food,, this event introduces original flavors that were born from vibrant peninsula kitchens.

A peninsula features unique geography where villages and mountains are surrounded closely by ocean on three sides. “Peninsula Time” is a project which aims to communicate the indigenous riches of Japanese peninsulas to persons in Japan and overseas. The theme of the third exhibition was “food”. We visited and studied peninsulas across Japan, and designed a diverse range of foods including salt and chopsticks from the Izu Peninsula, saké and tofu from the Noto Peninsula, cookies from the Tsugaru Peninsula, and Yusempei rice crackers from the Shimabara Peninsula.