“Hokkaido Kiyosato” potato shochu liquor

NDC conducted the first redesign in 40 years for Japan’s first potato shochu liquor that is produced in Kiyosato Town, Hokkaido. Based on interactions with the town residents, the copy “World, Hokkaido, Kiyosato” and a logo symbolizing nature, agriculture, and people were developed, and contributed to the fostering of pride in the local community. We continue to search for ways in which design can contribute to the town.