ISETAN JAPAN SENSES 2015

Catalog/Editing

The “ISETAN JAPAN SENSES” campaign takes a renewed look at the technologies and aesthetics of Japan, promoting them both in Japan and overseas with a sense that is clearly Isetan. The tabloid version has been published biannually since 2011, and each issue covers a different Japanese motif such as ukiyo-e prints or manga by transforming them into stylish fashion photos for a dynamic presentation of the New Japan.

Client

Isetan Mitsukoshi Holdings Ltd.

Creative Director

Maruo Ichiro

Art Director

Iwabuchi Sachiko

Designer

Iwabuchi Sachiko

Copywriter

Akaboshi Kaori, Takahisa Mari

Photographer

Yoshida Hideki* (models), Maruyama Sayaka* (models), Sugimoto Hiroyuki* (goods)

Producer

Watanabe Ryobu

2011

Web/App

Client

2015

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