ISETAN JAPAN SENSES 2015
Catalog/Editing











The “ISETAN JAPAN SENSES” campaign takes a renewed look at the technologies and aesthetics of Japan, promoting them both in Japan and overseas with a sense that is clearly Isetan. The tabloid version has been published biannually since 2011, and each issue covers a different Japanese motif such as ukiyo-e prints or manga by transforming them into stylish fashion photos for a dynamic presentation of the New Japan.
Client | Isetan Mitsukoshi Holdings Ltd. |
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Creative Director | Maruo Ichiro |
Art Director | Iwabuchi Sachiko |
Designer | Iwabuchi Sachiko |
Copywriter | Akaboshi Kaori, Takahisa Mari |
Photographer | Yoshida Hideki* (models), Maruyama Sayaka* (models), Sugimoto Hiroyuki* (goods) |
Producer | Watanabe Ryobu |
2011
Web/App






Client |
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2015