Junmai Dai Ginjyo Hakutsuru Tenku Mitose
Package
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_01-1.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_02-1.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_03-1.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_04-1.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_05-1.jpg)
![](https://www.ndc.co.jp/assets/uploads/2017/12/name_category_06-1.jpg)
This project created the package design for these Hakutsuru flagship products. The bottle shape was created in the image of a standing crane, and the bottle colors represent the two varieties of brewer’s rice. With labels that make extensive use of watermarks and other fine expressions, a thread-bound pamphlet telling the saké brewing story, and a thick cardboard outer box, the physical expressions were carefully organized to produce a sophisticated, high-grade feel suitable for a high-price product.
Client | Hakutsuru Sake Brewing Co., Ltd. |
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Art Director | Irobe Yoshiaki |
Designer | Irobe Yoshiaki, Uematsu Akiko, Honma Hirofumi |
Copywriter | Ueno Akira |
Photographer | Sakano Takaya* |
Producer | Hayasaka Yasuo |
2017
*:Non-NDC staff