Junmai Dai Ginjyo Hakutsuru Tenku Mitose

This project created the package design for these Hakutsuru flagship products. The bottle shape was created in the image of a standing crane, and the bottle colors represent the two varieties of brewer’s rice. With labels that make extensive use of watermarks and other fine expressions, a thread-bound pamphlet telling the saké brewing story, and a thick cardboard outer box, the physical expressions were carefully organized to produce a sophisticated, high-grade feel suitable for a high-price product.