Hakkaisan Kowakura Shikomi Junmai Daiginjo Saké
Package





NDC designed the package for Kowakura Shikomi junmai daiginjo saké – a special sake containing all the expertise and passion of the famed Niigata saké brewer Hakkaisan. It features a label with calligraphy by Kyuyo Ishikawa, multiple seals with words in the spirit of Hakkaisan, a paper seal expressing the dedication to each and every bottle, and a lean bottle shape. It is a bold representation of the essence of Japanese saké that can communicate its message worldwide.
Client | Hakkaisan Brewery Co., Ltd. |
---|---|
Art Director | Hara Kenya |
Designer | Hara Kenya, Ohashi Kanako |
2016
Advertising




This series of advertisements portrays encounters between the internationally marketed Hakkaisan Kowakura Shikomi junmai daiginjo saké and Italy – said to be the mother of European cuisine. The photographs were taken at restaurants in various parts of Milano, and produce a story of Japanese saké bringing out the flavor of foods at dinner tables around the world. These ads are currently running in the All Nippon Airways in-flight magazine Kingdom of Wings.
Client | Hakkaisan Brewery Co., Ltd. |
---|---|
Art Director | Hara Kenya |
Designer | Hara Kenya, Morisada Nozomi, Ohashi Kanako |
Copywriter | Nagase Kyoko, Hara Mariko |
2016