Japanese Government Public Relations newspaper ad series
1959～
As Japan was rocked by pollution scandals and an oil shock that marked the end of the period of high-growth in the late 1970’s,
there was a change in focus from quantity to quality, and from affluent lifestyles to shrewd living.
NDC produced many unconventional public announcements highlighting issues facing Japan.
| Client | Japanese Government Public Relations (Ministry of Agriculture and Forestry) |
|---|---|
| Creative Director | Nagai Kazumasa |
| Art Director | Matsuda Hideyo |
| Designer | Matsuda Hideyo, Sasaki Yutaka |
| Copywriter | Nihei Fumio |
| Photographer | Takagi Matsuhisda |
1978
