Fontworks

We were responsible for creating a brand site that places particular importance on Fontworks’ tagline “Creating new culture through characters.” The 16 different phrases that unfold based on this tagline not only reflect Fontworks’ sentiments but also associate the facts (products, services, etc.) that support them. These phrases are also aimed at closing the distance with users.

We were responsible for creating a short video to communicate the tagline “Creating new culture through characters” to users in a more free, more creative manner. In addition to the normal narration version, we also created a version that includes song-like vocals. Doing so, we enabled the client to use the version that best fit a given situation.