ECOCARAT+

Catalog/Editing

This was a branding campaign for a wall material that purifies the air. We constructed the concept of “beginning by thinking about the air when designing a house”, and operated a promotion based on it. For the catalog, we handled everything from photo direction to format production in order to clearly communicate the feeling of quality. We also created separate catalogs for particular purposes, and optimized the editing of each.

Client

LIXIL Corporation

Art Director

Daikoku Daigo

Designer

Daikoku Daigo, Sano Mayumi

Copywriter

Ueno Akira

Photographer

Tonami Shuhei

Producer

Soga Sayaka

2014

*:Non-NDC staff