ECOCARAT+

This was a branding campaign for a wall material that purifies the air. We constructed the concept of “beginning by thinking about the air when designing a house”, and operated a promotion based on it. For the catalog, we handled everything from photo direction to format production in order to clearly communicate the feeling of quality. We also created separate catalogs for particular purposes, and optimized the editing of each.

This was a branding campaign for “ECOCARAT+”, a wall material that purifies the air. We produced ads and a catalog in order to construct the paradoxical concept of “beginning by thinking about the air when designing a house”, which aimed to revolutionize the image of selecting wall materials – which previously was something of an afterthought. The movie used animation to tie together the relationship between people and air, and the functions of wall materials, in a clearly understandable way.