CAST ACTIVA / CAST STYLE / CAST SPORT

Catalog/Editing

The new CAST kei car offers a lineup of three different variations: the ACTIVA, which expands the user’s sphere of activity; the STYLE, which offers sophistication and elegance; and the SPORT, which provides the user with a more intense driving experience. The catalog is centered around the concept of a refined modern style. An emotion-driven approach was used to create stories with photos and text that communicate the unique worlds of each car variation.

Client

Daihatsu Motor Co., Ltd.

Creative Director

Nagamune Hironori

Art Director

Nagamune Hironori, Matsumoto Jun

Designer

Nagamune Hironori, Matsumoto Jun, Sato Ryuichi

Copywriter

Ueno Akira, Jojima Takuya

Photographer

Suda Yoshiharu, Iimura Takashi*, Takahashi Naoya*

Image Editor

Ishikawa Masaya, Miyabuchi Koichi*, Ohashi Fumitaka*

Producer

Kuba Takeshi, Shirato Makoto

2015

*:Non-NDC staff

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