CAST ACTIVA / CAST STYLE / CAST SPORT
Catalog/Editing















The new CAST kei car offers a lineup of three different variations: the ACTIVA, which expands the user’s sphere of activity; the STYLE, which offers sophistication and elegance; and the SPORT, which provides the user with a more intense driving experience. The catalog is centered around the concept of a refined modern style. An emotion-driven approach was used to create stories with photos and text that communicate the unique worlds of each car variation.
Client | Daihatsu Motor Co., Ltd. |
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Creative Director | Nagamune Hironori |
Art Director | Nagamune Hironori, Matsumoto Jun |
Designer | Nagamune Hironori, Matsumoto Jun, Sato Ryuichi |
Copywriter | Ueno Akira, Jojima Takuya |
Photographer | Suda Yoshiharu, Iimura Takashi*, Takahashi Naoya* |
Image Editor | Ishikawa Masaya, Miyabuchi Koichi*, Ohashi Fumitaka* |
Producer | Kuba Takeshi, Shirato Makoto |
2015
*:Non-NDC staff