CAST ACTIVA / CAST STYLE / CAST SPORT
Catalog/Editing
The new CAST kei car offers a lineup of three different variations: the ACTIVA, which expands the user’s sphere of activity; the STYLE, which offers sophistication and elegance; and the SPORT, which provides the user with a more intense driving experience. The catalog is centered around the concept of a refined modern style. An emotion-driven approach was used to create stories with photos and text that communicate the unique worlds of each car variation.
| Client | Daihatsu Motor Co., Ltd. |
|---|---|
| Creative Director | Nagamune Hironori |
| Art Director | Nagamune Hironori, Matsumoto Jun |
| Designer | Nagamune Hironori, Matsumoto Jun, Sato Ryuichi |
| Copywriter | Ueno Akira, Jojima Takuya |
| Photographer | Suda Yoshiharu, Iimura Takashi＊, Takahashi Naoya＊ |
| Image Editor | Ishikawa Masaya, Miyabuchi Koichi＊, Ohashi Fumitaka＊ |
| Producer | Kuba Takeshi, Shirato Makoto |
2015
＊：Non-NDC staff
