Liquitex Gouache Acrylic +
Package
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_01.jpg)
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_02.jpg)
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_03.jpg)
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_04.jpg)
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_05.jpg)
![](https://www.ndc.co.jp/assets/uploads/2018/05/bonnycolart-liquitexgouache-2018_package_06.jpg)
Packaging design for acrylic paints characterized by an even, opaque, matted finish.
The paint dripping from the Liquitex logo expresses the characteristics of the paint. We set up a system to change the shape of the drip according to the numerical value indicating the lightness (value) of the colors. We aimed to create a dynamic packaging design that fits well with creative activities.
Client | Bonny ColArt Co., Ltd. |
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Art director | Irobe Yoshiaki |
Designer | Irobe Yoshiaki,Kinoshita Maaya |
Photographer | Okaniwa Riko |
Producer | Hayasaka Yasuo |
2018
*:Non-NDC staff