Asahi Super Dry

We were responsible for the packaging for Asahi Super Dry as part of the product’s first full redesign 36 years since its launch in 1987. The keywords behind the design were simple, silver, and identity. We refined the design down to its key components, and harmonizing contrasting silvers inspired by Japanese aesthetics, we worked to make the uniqueness of the product clearer and more brilliant.

This video nimbly elucidates the keywords behind the new package: simple, silver, and identity. How should Asahi Super Dry, with its tradition of keeping pace with the times, greet the great changes of today? This video offers a crisp depiction of the process of self-reflection in the face of diversifying values and globalism.
 

English video
https://youtu.be/F8rwK4kcVOQ