Asahi Dry Zero
Package
This package was produced for the non-alcohol beer-taste soft drink representing Asahi Beer. The color which would most highlight the product was thought to be silver – which would immediately connect the product in people’s minds with the “dry taste” that is the chief characteristic of the brand, and three slightly differing shades of silver were used. The result is an original brand color woven from differing degrees of brightness.
| Client | Asahi Breweries, Ltd. |
|---|---|
| Art Director | Kurusu Takeo |
| Designer | Kurusu Takeo |
| Producer | Akami Yu |
2014
