Asahi Beer “Asahi Steiny”

1959~

This poster was made to commemorate the explosive popularity of Asahi Beer’s small-sized Asahi Steiny. When creating the poster, NDC proposed changing the cap and label background color from gold to white. The poster, in which Asahi’s logo is clearly visible, won the gold prize in the first post-war Warsaw International Poster Biennale.

Client

Asahi Beer

Art Director

Nagai Kazumsa

Designer

Nagai Kazumsa

Copywriter

Deguchi Tetsuo

Photographer

Maeda Muneo

1965

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