Sen

Movie

Sen is a Japanese-style coffee brand that is the end result from many years of development by AGF, a company which has been at the forefront of the coffee culture in Japan. This concept movie was produced for the media announcement, and was filmed at a lodge in Kanazawa for typically Japanese scenery and nature. The scene that was created from water, greenery, wind, and light expresses the refined and delicate Japanese sensibility that is at the heart of the “Sen” brand.

Client

AJINOMOTO AGF, INC.

Art Director

Hara Kenya

Designer

Hara Kenya, Matsuno Kaoru, Masuda Keigo, Uehara Yumi

Copywriter

Hara Kenya

Photographer

Sekiguchi Takashi*

Editor

Fukao Taiki*

Narrator

Hanada Hikaru*

Music

Ishida Taro*

2015

*:Non-NDC staff

Share on

OTHER WORKS