Sen

Sen is a Japanese-style coffee brand that is the end result from many years of development by AGF, a company which has been at the forefront of the coffee culture in Japan. This concept movie was produced for the media announcement, and was filmed at a lodge in Kanazawa for typically Japanese scenery and nature. The scene that was created from water, greenery, wind, and light expresses the refined and delicate Japanese sensibility that is at the heart of the “Sen” brand.