AGF “Maxim”
1959～
NDC handled the total branding for AGF’s premium coffee MAXIM.
The design incorporates the Japanese preference at the time for the “café” of European culture.
The packaging was changed to give an impression of elegance so that it fits in with a modern, sophisticated kitchen.
| Client | Ajinomoto General Foods |
|---|---|
| Art Director | Hara Kenya |
| Designer | Hara Kenya, Hara Design Institute |
| Producer | Ikegami Tsukasa, Morizaki Nobuya |
1999
