AGF “Blendy”

1959~

NDC handled the total branding of AGF’s standard coffee Blendy. The logo features the brand’s green color,
reminiscent of a deep forest, and bold, contoured lettering with a weathered look.
That combination has been used as the brand’s visual capital on packaging for a variety of products.

Client

Ajinomoto General Foods

Art Director

Hara Kenya

Designer

Hara Kenya, Hara Design Institute

Producer

Morizaki Nobuya

1996

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