Hidden-Unveiling Japanese Design

This is the catalog for a design exhibition that was held in Singapore, sponsored by JETRO and curated by nendo.
It follows the exhibition structure and its three themes of “Inside”, “Before”, and “Behind”, and the front and back of each page are used to introduce the features (outside and inside) of the products. It was designed for the kind of communication that only a book can achieve, with information revealed as the reader turns the pages.