AC Japan—“Is that the sound of children or gunshots?”
Advertising
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An advertising campaign for Save the Children, an international NGO with advertising support from AC Japan.
Depending on the phrasing of the question, the silhouettes of the children appear to be fleeing gunfire and bombing rather than playing.
By changing the perspective in this way, we aimed to frame the reality faced by children in conflict zones as a familiar sight.
| Client | Advertising Council Japan |
|---|---|
| Art Director | Nishimura Kensaku |
| Designer | Nishimura Kensaku |
| Copywriter | Hara Mariko |
| Planner | Hara Mariko |
| Image Editor | Enjo Tomonori |
| Producer | Yamamura Taketo |
2020
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