Release of “EXPERIENCE JAPAN PICTOGRAMS” Supporting Japan's Tourism Experience Through Design

Nippon Design Center has released “EXPERIENCE JAPAN PICTOGRAMS,” free pictograms that support Japan's tourism experience through design. Art direction is by Daigo Daikoku of Daikoku Design Institute.

Developed as a concept project for the ongoing “VISUALIZE 60” exhibition, these 280 pictograms feature a distinctive lineup that delves deeper into the Japanese experience than conventional pictograms, with "Second Visit to Japan" as the keyword. Pursuing simple and clear forms, they are compatible with all environments regardless of physical space, print, on-screen, or media.

Nippon Design Center focuses on Japan's latent attractive values and the tourism industry that utilizes them as resources, with the development of “EXPERIENCE JAPAN PICTOGRAMS” being part of this effort. We encourage their use for inbound tourism needs, as well as at overseas locations and in media introducing Japan. We hope that making these available for free, including for commercial use, will widely raise awareness about the necessity of visualizing design and value in Japan's tourism sector.

Visit the website here
Press kit available here

EXPERIENCE JAPAN PICTOGRAMS Overview
Released: 280 pictograms (as of February 1, 2021) *We also accept requests for new pictogram creation
Release Date: February 1, 2021
Data Format: PNG and SVG
Planning & Production: Nippon Design Center
Art Director: Daigo Daikoku
Designers: Kosuke Tsurigame, Mitsuka Higashikado (Motion)
Copywriters: Norimitsu Korekata, Akimi Suzuki
Web Production Progress & Management: Taito Yokota
Web Design & Web Developer: HYGE INTERFACE ASTRSK*
Project Manager: Mio Azuma*

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