Nippon Design Center

DAIWA “ZILLION SV TW” Technology Movie

Revealing the Inner Beauty of a Reel

Released in 2020, the ZILLION SV TW reel comes from DAIWA, Japan's leading fishing equipment brand with top global market share. Through DAIWA’s proprietary Magnetic Brake System, this product achieves superior casting distance and precise brake control compared to its predecessor.

We created a film that comprehensively showcases the reel's numerous compelling features, from the exceptional performance woven from DAIWA’s continuously evolving technology to its sophisticated design.

The film unravels ZILLION’s mechanism through detailed CG-powered structural explanations, meticulously depicting everything from its refined form to its material qualities. While conveying specialized technical information to fishing enthusiasts, we maintained accessibility through the strategic use of diagrams and illustrations. The film strikes a careful balance, appealing to both the analytical and emotional aspects of the angling community.

Client :
  • GLOBERIDE, Inc.
Year :
  • 2020
Industry :

Movie

Credit

Direction
CG Direction
Copywriting
CG Design
Modeling
Cinematography
Composition (Music)
  • Yasuhiro Nakashima *
Produce

* Non-NDC staff

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