ZHUAN ZHUAN
The Sustainability of Infinite Circulation

From an era of mass production and consumption to creating a sustainable world with reduced environmental impact—this is a global challenge we all face.
ZHUAN ZHUAN is the world’s largest secondhand e-commerce platform, driving forward with future-oriented vision and strong leadership to address this universal issue.
Designed around the concept of “new value born from cycles of reuse and redistribution,” our work elegantly and playfully communicates ZHUAN ZHUAN’s powerful drive to continuously challenge norms and its grand vision to over 200 million users across China.
Graphics



Web / App


Credit
- Art Direction
- Design
- Movie Direction
- Motion Design
- Produce