Yaechika
An Underground Mall That Connects People and the City
Since 1965, Yaechika at Tokyo Station has been a lively underground mall with 180 shops, from restaurants to fashion and daily goods, bringing energy to Japanese city life.
Now Yaechika looks to the future with a new design that welcomes visitors from around the world. Our renovation updates its look while preserving its history, with a fresh visual identity that fits the renewed space.
Our logo draws from the old Yaesu Bridge that once stood here. Just as the bridge connected people, Yaechika continues to connect people and city life, serving our customers as a vital part of the community.
Visual Identity
Credit
- Art Direction
- Design
- Copywriting
- Photography
- Motion Design
-
- EDP Graphics Works *
- Produce
* Non-NDC staff
