We Labo

Okamura Corporation is a leading office furniture manufacturer in Japan. NDC undertook the brand design for Okamura’s new office that symbolizes the working style of the next era.

Okamura aims to realize “a society where people mutually empower each other.” Our challenge was how to express this philosophy through messaging and key visuals. We sought to visualize the meticulous, highly flexible personalities and organizational strength of the people working at Okamura.

We translated the realization of “a society where people mutually empower each other” into the concept of “We-dentity,” expressed through the name “We Labo” and key visuals. We also defined the office’s three floors as “EYES: eyes that observe tradition and future,” “EARS: ears that listen to the times and people’s voices,” and “HANDS: hands that create objects and experiences,” expressing them as a single organism where each part functions independently while remaining interconnected.