UNICORN “M.V.P. XXXV”
Illustrating 35 Years of Sound.
We created the packaging design for a Blu-ray collection featuring all music videos released since the debut of Japanese rock band Unicorn, commemorating their 35th anniversary.
The graphic design captures the band’s unique ability to maintain seemingly contradictory qualities—sophistication and playfulness—throughout their 35-year career.
Using black foil to achieve a hand-drawn pen texture, we developed a flexible identity system where the prolonged sound mark adapts to fit various media formats.
Package
Black foil adorns the long vowel marks on the outer packaging, creating a textural expression reminiscent of handwritten pen strokes over the symbol mark. This visual identity system, with its adaptable long vowel marks that respond to different media, extended beyond the main packaging to exclusive fan club merchandise.
