Supra

The Supra, Toyota’s pure sports car developed for North America in 1978, was initially released in Japan as the Celica XX (Double X). From its third generation, it adopted the “Supra” name domestically as well, becoming a legendary vehicle beloved by motorsport enthusiasts.

After a 17-year hiatus following its discontinuation in 2002, the Supra has returned. Our catalog production presented a challenge—how to convey with utmost purity not only its high performance as a sports car, but also the timeless, distinctive Supra driving experience where driver and vehicle become one. This project was a journey to distill the essence of driving pleasure.

In creating the catalog, we honored the philosophy that has flowed continuously from the first generation. We structured the book with contrasting elements—an emotionally evocative introduction paired with detailed technical pages. Our aim was to create a catalog that lets readers experience the world of pure sport that only a car dedicated to the ultimate driving pleasure could achieve.