PASSO(2018)
An Intuitive Match for Your Sensibility
From design to performance to economy. PASSO is a compact car that minimally distills Toyota’s best qualities into Toyota’s smallest size.
Its competitors are kei cars—vehicles that evolved uniquely in Japan's limited space and are packed with every possible technology. As a counterpoint to these kei cars, who is the ideal target for the PASSO, which simply incorporates only what's truly essential? The answer: people who trust their own sensibility and seek inherent quality.
The catalog depicts a lifestyle centered on the concept of “Quality Life”—unpretentious, substance-focused living that values personal style and time. It expresses how PASSO intuitively and tangibly aligns with the sensibilities of people who evaluate things based on their own values.
Editing
Credit
- Art Direction
- Copywriting
-
- Senta Sioya
- Photography
- Image Editing
- Produce
-
- Satoshi Kawashima
