Nippon Design Center

GR Series

Motorsports for Everyday Life

GR is the brand of Toyota Motor Corporation’s motorsports division, TOYOTA GAZOO Racing. It incorporates technologies developed in the WRC (FIA World Rally Championship), All Japan Rally Championship, and Super Endurance Series into production vehicles, spreading the “joy of driving” to the world.

Under the belief that “we want to provide the joy of driving to more people and expand the reach of motorsports,” the GR Yaris lineup, for example, includes not only manual transmission vehicles but also newly developed automatic models refined through racing.

By depicting race scenes conquering various road surfaces, the series showcases its exceptional performance while weaving in everyday scenarios, creating an expression that makes motorsports feel more accessible and enticing to experience for people of all ages and genders.

Client :
  • Toyota Motor Corporation
Year :
  • 2022 - 2024
Industry :

Graphics

Credit

Art Direction
Design
Copywriting
Produce
Photography
CG Design
Image Editing

This website uses cookies to enhance your browsing experience. For details, please review our Cookie Policy. If you wish to decline non-essential cookies, click "Allow only necessary cookies."