GR Series
Motorsports for Everyday Life

GR is the brand of Toyota Motor Corporation’s motorsports division, TOYOTA GAZOO Racing. It incorporates technologies developed in the WRC (FIA World Rally Championship), All Japan Rally Championship, and Super Endurance Series into production vehicles, spreading the “joy of driving” to the world.
Under the belief that “we want to provide the joy of driving to more people and expand the reach of motorsports,” the GR Yaris lineup, for example, includes not only manual transmission vehicles but also newly developed automatic models refined through racing.
By depicting race scenes conquering various road surfaces, the series showcases its exceptional performance while weaving in everyday scenarios, creating an expression that makes motorsports feel more accessible and enticing to experience for people of all ages and genders.
Graphics















Credit
- Art Direction
- Design
- Copywriting
-
- Keiichi Sawai (GR YARIS)
- Akira Ueno (GR Supra Special Edition)
- Natsuki Hirata (GR COROLLA)
- Produce
-
- Yosuke Hosoi (GR YARIS)
- Teruhiko Kawakita (GR Supra Special Edition)
- Kazunori Usui (GR COROLLA)
- Photography
-
- Shinobu Yanagi
- Rui Hosokawa (GR YARIS)
- Kei Iwasaki (GR YARIS)
- Tadashi Endo (GR COROLLA)
- Motoaki Katano (GR COROLLA)
- CG Design
-
- Ryo Tanaka
- Mariko Tsutsumi (GR YARIS, GR COROLLA)
- Takumi Matsumoto (GR YARIS)
- Yoshiharu Suda (GR YARIS)
- Kenichi Fujita (GR YARIS, GR Supra Special Edition)
- Akihiro Terada (GR Supra Special Edition)
- Image Editing
-
- Yoshitake Aisaka (GR YARIS)
- Yoshihiro Irie (GR YARIS)
- Shuichi Kato (GR Supra Special Edition, GR COROLLA)
- Koki Matsumoto (GR YARIS, GR Supra Special Edition)
- Sei Fukaya (GR COROLLA)
- Shuichi Takahashi (GR COROLLA)