Toyota Corporate Advertising
Catalyzing Japan’s Personal Car Revolution
Toyota Motor Corporation stands as Japan's leading automotive company, recognized worldwide for its excellence.
1965 marked a turning point in Japanese automotive history — later dubbed “The First Year of My Car.” This period saw rapid motorization — the widespread adoption of personal vehicles. During this time, Toyota’s continually breaking sales records established it as a leader of Japan’s automotive industry and secured its position among the world's top 10 automotive groups.
During Japan’s high economic growth period, owning the “3Cs” (car, air condition, and color television) symbolized prosperity. NDC produced numerous corporate advertisements under the theme “Toyota: The Family Car.” Our campaigns did more than enhance corporate image — by depicting a lifestyle with cars that Japanese people had never experienced before, they helped establish and sustain the personal car boom.
Graphics
In the high-growth period when the three status symbols of car, air-conditioner and color TV signified affluence,a number of corporate advertisements featuring Toyota family cars were produced. These advertisements not only raised Toyota’s corporate image,it prompted a boom in personal car ownership by depicting a car-owning lifestyle previously unknown to Japanese people.
Credit
- Art Direction
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- Yusuke Kaji
- Design
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- Fumio Shibanaga
- Copywriting
- Photography
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- Yutaka Takanashi
