CAMRY Catalog
Beyond Change: A New Challenge
As Toyota’s global flagship model, the Camry is a historic sedan that has garnered borderless support across more than 100 countries and regions while continuously evolving. Now, the tenth domestic generation has undergone an unprecedented transformation, making its debut carry the full weight of expectation as the finest model in its history.
The vehicle concept was “a car that goes beyond measurable functional values to connect with the sixth sense.” Alongside a comprehensive rebranding aimed at revitalizing sedans in Japan, elevating the model's status, and achieving dominant market share, we pursued a catalog expression that went beyond change to embrace true challenge.
To capture both the extraordinary sophistication that the Camry achieved through its evolution and the sense of scale befitting a global flagship, we conducted a photo shoot in the Los Angeles area. We approached the way we looked at the car not as mere product photography but as an “experience,” infusing the visuals with the exhilaration one feels when encountering something they've long admired.
Editing
This is the catalog for the new-model Toyota Camry. Based on the concept of “a car that feels good to the sixth sense”,it expresses a sensory experience that cannot be described in numbers. It approaches the car not as a simple product but rather as an experience, The catalog is a photographic expression that reproduces the love-at-first-sight feeling when you saw that special person walking down the street.
Credit
- Art Direction
- Design
- Copywriting
- Photography
- Image Editing
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- Sei Fukaya
- Hiroyuki Suzuki
- Hideo Tanaka
- Shuichi Takahashi
- Produce
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- Satoshi Kawashima
