bZ4X Catalog
Zero That Delights Everyone Aboard
The bZ4X is the first vehicle in Toyota's “TOYOTA bZ” electric vehicle series, designed to achieve carbon neutrality.
Moving beyond being simply an environmentally clean battery EV, it offers a comfortable riding experience for people as well. The brand’s vision was to provide creative experiences that transcend zero CO₂ emissions.
The newly created catalog depicts a day where diverse friends gather with the bZ4X as their hub. It illustrates the emotional responses that only the meticulously engineered bZ4X can evoke. The catalog itself uses vegetable-based ink and FSC-certified paper, making it environmentally conscious not just in its subject but as a communication tool.
Editing
Credit
- Art Direction
- Copywriting
- Photography
- Image Editing
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- Shuichi Kato
- Takashi Suzuki
- Shuichi Takahashi
- Yoshitake Aisaka
- Hiroyuki Suzuki
- Kazuhei Kawami
- CG Design
- Produce
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- Atsuyuki Uejima
- Yosuke Hosoi
