Toshiba Corporate Advertising
A Spotlight on Dream-Fulfilling Technology
Toshiba is a leading Japanese diversified electronics manufacturer. Throughout the 20th century, it developed many of Japan's first household appliances, profoundly influencing domestic life across the nation.
During the 1960s, as the space race between the Soviet Union and America intensified and humanity’s interest in tomorrow’s possibilities grew, we created corporate advertising for Toshiba, which was pursuing globally competitive capabilities in nuclear power generation, artificial satellites, and other advanced technologies.
Our advertisements, expressing Toshiba's technical prowess, implementation power, and corporate scale through clear visuals and concise copy, won numerous advertising awards.
Graphics
This advertisement was created during an era of great interest in the future of humanity, as the space race between the Soviet Union and the USA ramped up. The multiple award-winning advertisement, which featured a clear visual and straightforward copy, represented Toshiba’s advanced technology, overall strength and corporate stability.
Credit
- Art Direction
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- Yoshio Suzuki
- Ryuichi Yamashiro
- Design
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- Yoshio Suzuki
- Norio Ishiguro
- Ryuichi Yamashiro
- Ken Sakakibara
- Copywriting
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- Zenzou Arita
- Masaharu Ishihara
- Koh Okada
- Photography
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- Masahisa Hukase
- Tsutomu Fushikida
