THE MOII

Moii is a salon-exclusive haircare series brand that has gained popularity since its 2016 launch for products made with 100% naturally-derived ingredients.

As the competitive landscape evolved, we handled the creative aspects of rebranding to “THE MOII,” expanding their hair styling items and adding shampoo and treatment products.

Presenting a new direction of “innovative natural,” we renewed the concept, logo, tagline, packaging, and image visuals, aiming to establish a unique position as a professional-grade brand. With the tagline “Creating style,” we reconstructed the brand image as a series that proposes personalized “styles.”