TAKAMI Brand Movie 2022
Philosophy and Science Captured in One Minute
TAKAMI is a skincare brand of the L'Oréal Group, the world's largest cosmetics company. With roots originating from a clinic in Tokyo’s Omotesando district, its innovative skincare products based on a unique theory of nurturing the stratum corneum have earned strong support from users.
After becoming part of the L'Oréal Group in 2022, TAKAMI needed to increase global awareness and understanding of their brand. NDC was entrusted with creating a brand movie as part of this initiative.
In this one-minute brand movie, we expressed TAKAMI’s distinctive qualities—the technical expertise rooted in clinic origins, minimal beauty, and the coexistence of strength and modesty. The final piece intuitively conveys both the brand philosophy of pursuing healthy, translucent skin and the expertise grounded in dermatological science.
Movie
Credit
- Creative Direction
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- Yuka Okazaki
- Art Direction
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- Naoko Sasaki
- Copywriting
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- Kaori Akaboshi
- Planning
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- Kaori Akaboshi
- Produce (Creative)
- Produce (Movie)
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- Takashi Kawamura *
- Production Management
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- Kota Aoki *
- Movie Direction
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- Yuka Yamaguchi *
- Cinematography
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- Kitaoka Toshiaki *
- Art
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- Hatsune Nakagomi *
- Casting Coordination
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- Tomokazu Yamauchi *
- Ryota Sano *
- Stylist
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- Kazuhide Umeda *
- Hair and Makeup
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- Yukari Clark *
- Sizzle
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- Yuko Nakazawa *
- Editing
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- Tomoya Sugino *
- Mixing
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- Wataru Toda *
- Music
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- Koki Togita *
* Non-NDC staff
