SUBKAMITURE
Turning to a New Side of Paper
SUBKAMITURE is a free paper whose name combines the Japanese words for “subculture” and “paper.”
Published by Yamato, a paper trading company, it was created as part of Yamato’s corporate branding to expand the possibilities of paper and help people experience paper’s pleasures, even as digital media flourishes.
Because paper is a material that appeals to the senses, the experience of turning pages should appeal to the senses as well. We crafted a publication that engages sight, touch, and reading pleasure by developing unique content and experimental graphic design with an editorial stance that embraces the unusual, rather than maintaining a serious approach. The result is a booklet that appeals to both visual and tactile senses.
Graphics
Web / App
This is the website for the free newspaper Subkamiture by Nippon Design Center, Inc. (NDC) and Yamato Corporation, a firm specializing in paper.The background of each page uses photos taken of the same paper used in the actual free newspaper.From the bottom of the page, users can move to a detail page on the paper. The design guides users from the newspaper to the website to the paper.
Credit
- Creative Direction
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- Nobuhiko Suzuki
- Yasuhide Arai
- Art Direction
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- Yasuhide Arai
- Planning
- Design
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- Yasuhide Arai
- Satoshi Kiriyama
- Copywriting
- Web Design
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- Yasuto Yokota
- Web Development
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- Yasuto Yokota
- Photography
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- Shintaro Ono
- Produce
