Sony PCL Headquarters

We created a signage system for the STUDIO floor of Sony PCL's headquarters, developing LED signs with a pixel motif and an original dot typeface and consistently implementing them across room displays and digital signage.

As a creative production hub, the sign structures feature an intentionally unfinished design with exposed surfaces, expressing the space’s nature as a place where new works continuously emerge. Orange was adopted as an accent to the monochrome space, effectively applied as a highlight color to power cords and casters.

By using the unified dot typeface for all signage, we created a seamless experience that treats the entire space as a screen.