SIMOSE

SIMOSE in Otake City, Hiroshima Prefecture, is an art complex comprising a museum, villa, and restaurant. It’s a place where you can spend “a day that awakens your senses” — feeling the Seto Inland Sea breeze while wandering through facilities designed by architect Shigeru Ban and viewing paintings and crafts.

With the goal of enhancing this complete experience, we designed an information system that both clarifies the complexity inherent to a multi-facility venue and stands in balance with the imposing architecture.

We developed a light graphic pattern inspired by the museum’s eight movable exhibition cubes and applied it across various tools throughout the facility. The “ant sign” — with its thin legs extending from a black disc — conveys necessary information in a logical sequence through its layered disc system.