’64 Tokyo Olympics Sport Pictograms & Tickets
Universal Clarity at First Glance
The 1964 Tokyo Olympics marked the first Games held in Asia. We established a comprehensive visual identity for the event, creating various materials including tickets and pictograms representing each competition.
With participants from numerous countries, the Olympics required communication that transcended language barriers. The solution was pictograms — a clear, modern, and innovative graphic system that proved so successful that subsequent Olympic Games began creating their own unique pictogram systems.
The designs captured both the intensity of athletic competition and the festive atmosphere of the Games through extremely simple forms. This refined aesthetic sensibility extended to even the smallest details.
Visual Identity
The Tokyo Olympics were the first Olympic Games held in Asia. NDC was involved in the production of the logo, poster, entry tickets and competition pictograms, establishing the overall visual identity of the international setting for the Olympics. The pride of being host country, the excitement of athletes competing and the festiveness are expressed with simple elements.
Credit
- Art Direction
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- Hiromu Hara
- Design
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- Yoshiro Yamashita
- Hiromu Hara
