Oishii Kitchen Project
A Gently Spreading Delicious Sensation
Oishii Kitchen Project is a development platform for kitchenware and tableware that originated from the Regional Industry Creation Conference in Fukui City, Fukui Prefecture, under the theme “Let’s make the kitchen more enjoyable!” Locally established manufacturers collaborate with popular designers to create kitchen items that match contemporary lifestyle needs.
We created a symbol that embodies the project’s approach, designed to convey how the various items that have emerged are all connected by a single philosophy.
We humorously expressed the brand’s world by symbolizing the happy expression made when eating delicious food with a mouth. The graphically variable design of the mouth shape gently extends the sensation of deliciousness.
- Client :
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- Regional Industrial Creation Board (Fukui City)
- Year :
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- 2005
- Industry :
Visual Identity
This project aims to be a platform for continuity in manufacturing and distribution. A whimsical mouth graphic represents the brand’s world view with the happy expression of a person who just ate something delicious. The mouth graphic appears in various shapes, conveying a sensation of something delicious in a warmhearted way.
