NIKKA Coffey Gin / Coffey Vodka / Coffey Grain / Coffey Malt
Diverse Personalities, Unified Presentation
NIKKA’s “Coffey” series features spirits and whiskies distilled using the globally rare Coffey continuous still, a treasured piece of distilling heritage.
Our challenge was to create packaging that would communicate the diverse flavor profiles of four distinct products — NIKKA Coffey Gin, NIKKA Coffey Vodka, NIKKA Coffey Grain, and NIKKA Coffey Malt — while maintaining a cohesive series identity.
We expressed the distinctive character of NIKKA Coffey Gin and NIKKA Coffey Vodka through color coordination of ingredients and illustrations on the back labels. Meanwhile, we used specific colors to evoke the respective flavor profiles of NIKKA Coffey Grain and NIKKA Coffey Malt — the sweet vanilla and chocolate notes of the Grain, and the rich umami and aromatic complexity of the Malt.
Package
Packaging design for a new brand of Nikka domestic spirits. Coffey Gin features a shade of green as its key color, reminiscent of botanical aromas, while Coffey Vodka’s key color is a shade of blue that conveys the floral sweetness derived from malts. By allowing the illustrations of the plants to be visible through the bottle, the designs express the fragrances and flavors unique to these spirits made using traditional manufacturing methods. This whiskey was produced exclusively for the European market and was highly rated at competitions overseas. It is produced using a rare Coffey continuous still. For “Coffey Grain”, salmon pink was used to express an aroma suggesting vanilla or chocolate. For “Coffey Malt”, a golden color expresses the intrinsic flavor and aroma of the ingredients, and the label is at once showy while also simple and modern.
