NHK Logo

NHK is Japan’s public broadcasting corporation. Since beginning radio broadcasts in 1925, it has spent nearly a century delivering programs that contribute to public welfare through news, education, and disaster prevention. This broadcasting institution has stood as a witness to modern Japanese history, from the Emperor’s surrender broadcast to satellite transmission of the Tokyo Olympics.

In 1995, NHK celebrated its 70th anniversary. This period marked the beginning of rapid globalization and diversification of values and lifestyles. With the emergence of the internet, media was entering a significant transformation. The question arose: how could broadcasting continue to spread knowledge and connect people? It was a time when the proper role of public broadcasting was being reevaluated.

Against this backdrop, NDC refreshed NHK’s logo. The new design — resembling both interlinking rings and eggs supporting each other — represents new life, infinite possibilities, and a society where people support one another. The egg also symbolizes the idea and creativity in Columbus’s famous anecdote, reflecting NHK’s position as a broadcasting institution that builds the foundation of knowledge.