NHK BS “Journey of the Heart Across Japan”

“Journey of the Heart Across Japan,” a popular program on NHK BS, features Japanese actor Shohei Hino traveling throughout the country by bicycle. He journeys to “landscapes of the heart” submitted by viewers through letters. Riding his loyal bicycle companion “Chario,” Hino has continued to pedal across the nation.

Letters from viewers — the origin of the program — are indispensable for this show, which has continued for 14 years. At NDC, we have been responsible each year for creating posters, flyers, and clear files that announce the travel schedule and encourage viewers to send in their letters.

We playfully express Mr. Hino’s universally beloved humor and warmth with a sense of fun. Each year, we create advertisements with fresh ideas and various ingenious touches to ensure that even long-time viewers who have been enjoying the program for many years never grow tired of it.