New Otani Wedding
Traditional Hospitality for the Next Generation
Hotel New Otani was established in Kioicho in 1964, just before the Tokyo Olympics opened, to welcome guests from Japan and abroad. Located in what could be called the heart of Tokyo and featuring a Japanese garden nurtured over four hundred years, Hotel New Otani has witnessed the beginnings of more than 50,000 couples since its opening.
NDC created materials that fully express the wedding offerings of Hotel New Otani, where traditional hospitality thrives.
Targeting women in their 20s and 30s as the primary audience, we directed the entire campaign, including catalogs combining vivid photography, photobook-like layouts, and warm copies, along with in-hotel posters and movies.
Editing
Credit
- Creative Direction
- Art Direction
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- Tomoko Yamamoto
- Komaki Seki
- Design
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- Tomoko Yamamoto
- Hikaru Hashida
- Komaki Seki
- Akiko Uemae
- Copywriting
- Photography
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- Hiroshi Aoki
- Rui Hosokawa
- Shimei Nakatogawa
- Image Editing
- Produce
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- Tatsuki Suzuki
- Takuma Kobayashi
