mtm labo
Infusing Philosophy Into Every Detail
mtm labo is a Hong Kong-based cosmetic brand that analyzes the subtle differences in each person’s skin and blends ingredients specifically needed for individual skin types, offering personalized skincare products.
Focusing on Eastern beauty ideals, the brand aims not to embellish but to bring clarity to the skin itself. This philosophy is expressed through meticulously crafted creative elements spanning visual identity, packaging, advertising, store design, and website.
The logo, which incorporates a scale-like motion, represents the brand’s signature custom blending approach. From the translucent deep green packaging symbolizing nature’s vitality to the minimalist website stripped of unnecessary elements, every detail is thoughtfully designed to embody the brand's philosophy.
Visual Identity
Products
Exhibition / Space
Web / App
Credit
- Art Direction
- Design
-
- Kenya Hara
- Kaoru Matsuno
- Megumi Ono
- Hiroyuki Sato
- Yongqiang Dai
- Eva Winata
- Madoka Nakamura
- Web Design
- Photography
-
- Yoshihiko Ueda *
- Naoshi Sekiguchi *
- Riko Okaniwa
- CG Design
-
- Kenichi Hashimoto *
- Movie Direction
- Movie
-
- Yoshihiko Ueda *
- Movie Editing
-
- Fumihito Endo *
- Masato Sadaoka *
- Hair and Makeup
-
- Eri Akamatsu *
- Yoko Fuseya *
- Stylist
-
- Mana Yamamoto *
- Colorist
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- Yasuo Fukuda *
- Music
-
- Heima *
- Produce
* Non-NDC staff
