mm loves her.
Understanding Adults’ True Needs
The hair styling brand mm (milli) was developed by female hairstylists who intimately understand the busy lives of those balancing work and childcare. With over 90% natural and beauty-enhancing ingredients, these gentle formulations offer instant transformation.
Following our first brand film featuring the development team, our second film introduces three devoted mm users.
They share authentic thoughts about their hair in relation to their lives and personal preferences. Their stories reveal how significantly hair influences daily mood and work life, while highlighting mm's deep connection to people's genuine feelings and needs.
Movie
This is a promotional video for a new product by mm developed by female hairdressers for adult women based on the concept of “I want you to first like yourself.” In the video, three mm generation women talk frankly about their lives and their hair.
Credit
- Art Direction
- Design
- Planning
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- Ryoko Kawahara
- Copy Direction
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- Ryoko Kawahara
- Movie Direction
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- Tomohiko Nakashima *
- Movie Edit
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- Tomohiko Nakashima *
- Photography (Movie)
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- Shimei Nakatogawa *
- Photography (Product)
- Illustration
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- YUKI MIKAMI *
- Image Editing
- Music
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- Otoemon-ayahiro SUMI *
- Produce
- Production Management
* Non-NDC staff
