mm

As women age, they often become more conscious of their hair texture and skin sensitivity, leading many to move away from styling products. Founded by female hairstylists, the hair styling brand mm (milli) emerged from a desire to create products that could offer both care and styling for women.

We created packaging and a brand film that intuitively conveys mm’s message of “Beauty and Discovery for Adults,” reflecting the natural essence of the product line.

Each product’s packaging features subtle variations, expressing the multiple possibilities that exist within every woman. In the brand film, featuring the hairstylists who developed mm, we chose not to script the dialogue. This approach allowed their genuine joy in styling and self-discovery to emerge naturally through their expressions and conversations.