Nippon Design Center

MINTIA +MASK

Freshening Up Masks

A package design for “MINTIA +MASK Citrus Mint” and “MINTIA +MASK Peppermint” — tablet candies from the MINTIA brand featuring fruit and mint flavors, released during the pandemic in March 2021.

This series marked MINTIA’s first-ever product specifically made for mask wear. For this unprecedented product born amid challenging social circumstances, we infused the package design with our wish to “make everyday life a little more comfortable.”

MINTIA +MASK adds a refreshing fragrance to masks, which have become part of our daily lives. To evoke a sense of refreshment from first glance, we selected light, sophisticated colors and created an overall stylish finish.

Client :
  • Asahi Group Foods, Ltd.
Year :
  • 2021
Industry :

Package

MINTIA +MASK adds a refreshing fragrance to the masks that have become a daily necessity with the new normal.Designed to add some comfort to the stifling social situation created by the COVID-19 pandemic, NDC selected light, sophisticated colors to make even the packaging refreshing. We aimed to create a stylish overall packaging design.

Credit

Art Direction
Design
Copywriting
  • Kaori Akaboshi
Produce

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