Loretta the Secret Garden
Enter a World Like Reading a Picture Book
“Loretta the Secret Garden” is an organic cosmetics line released by Loretta, a hair care brand from b-ex Co., Ltd. (formerly Moltobene), a company that develops and sells hair care products for beauty salons.
Developed based on feedback from salons and customers, Loretta was distinguished by its distinctive packaging design unusual for salon-exclusive products and natural ingredients formulated with consideration for stylists' hands. There was a desire to expand market reach by developing skincare products that leveraged these natural ingredients.
We handled everything from naming to packaging and catalogs, creating branding that maintained the brand identity of Loretta while carefully attending to the narrative elements for this new product line.
Package
Credit
- Creative Direction
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- Aya Obayashi *
- Art Direction
- Design
- Copywriting
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- Naho Yoshioka
- Illustration
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- Noriko Yamaguchi *
- Produce
* Non-NDC staff
