LEXUS LC Catalog
Heralding a New Era of LEXUS
The LEXUS LC luxury coupe was born from the pursuit of perfect harmony between design excellence and driving pleasure. As LEXUS evolves into a lifestyle brand that delivers excitement and emotion, this flagship model stands as the embodiment of its transformation.
We reimagined the catalog to emphasize LEXUS’ unwavering commitment to innovation since its founding, while fully expressing the allure of the brand reborn for a new generation.
The catalog’s structure carefully illustrates both the emotional experiences LEXUS delivers and the inspired craftsmanship behind them, designed to cultivate aspiration and resonance with the brand. Through authentic photography captured on America’s West Coast, where the vehicle was developed, we create an immersive preview of the lifestyle the LC offers.
Editing
We renewed the catalog in accordance with Lexus’s brand strengthening strategy. The composition and expression emphasize Lexus’s distinctive “moving experiences” and “moving craftsmanship,” aiming to cultivate empathy and aspiration for the brand. Photography prioritized authenticity, with shoots conducted on America’s West Coast at the product development hub. We depicted the lifestyle that LC offers through carefully framed moments that leave room for imagination.
Credit
- Art Direction
- Design
- Copywriting
- Photography
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- Michael Schnabel *
- Rui Hosokawa
- Takumi Matsumoto
- Image Editing
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- Yoshihiro Irie
- Yoshitake Aisaka
- Hiroyuki Suzuki
- Produce
* Non-NDC staff
