LEXUS CALENDAR 2017
With Each Glance, the Joy of Ownership Deepens
LEXUS, the premium automotive brand launched by Toyota Motor Corporation in 1989, continuously pursues innovation. Each LEXUS body color represents the culmination of advanced technology and expert craftsmanship. Their distinctive and extensive color lineup captivates enthusiasts with an unwavering allure.
LEXUS produces an exclusive calendar, known to select circles and primarily distributed to owners. The 2017 edition featured the theme “COLOR INSPIRATION BY LEXUS.”
Designed to deepen the daily pleasure of LEXUS ownership with each viewing, the calendar showcases creative colors that enhance the vehicles' styling through a luminous aesthetic rendered in vivid chromatic expression.
Graphics
The theme of the 2017 calendar was “Color Inspiration by Lexus”.The Lexus colors are a crystallization of excitement created by creative advanced technologies and craftsmanship. The calendar presents the joy of surrounding oneself in colors through a shining world view produced by beautiful color expressions.
Credit
- Creative Direction
- Art Direction
- Design
- Copywriting
- Photography
- Image Editing
- Produce
